Retail
Fable
Order questions, returns and stock checks answered in seconds, day or night.
Result
38-second first reply, all night
Year
2026
The problem
Most of Fable’s orders land after dinner, when support is closed. Customers waited until morning for simple answers about delivery and returns.
What we built
A support agent connected to orders, stock and the returns policy, with a clear hand-off to a person for anything unusual.
Result
The median first reply fell to 38 seconds, and the morning queue now holds only real edge cases.
[ More ] Work
